Advertising For Monkeys
I found the article below on Foxnews.com Sci-Tech section. I think this is just plain awesome as I have always been a fan of organized monkey behavior and can relate to the yearning for such data and knowledge as these esteemed researchers prove themselves to be.Here is the Article, you can also read the full article here on Monkey Advertising
The First Advertising Campaign Made for Monkeys
A team of scientists and advertising executives unveiled the first ever advertising campaign tailor-made for monkeys at this year’s Cannes Lions Festival.
The two New York ad execs, Keith Olwell and Elizabeth Kiehner, were inspired by a TED talk by Laurie Santos, a Yale University primatologist who uses monkeys to study the human mind. Through Santos, Olwell and Kiehner learned that captive monkeys understand money and even behave like humans when placed in economic situations.
The next step was obvious: monkey advertising.